Montessori School Transforms
Playtime with Creative Upcycled Playsets!
#BrandStrategy #IdentityDesign
An Eco Friendly initiative dedicated to making playtime creative, sustainable, and rewarding.
They put together playsets of various sizes containing upcycled materials to inspire children with open ended, Imaginative and educational play.
Visualizing a fun, playful & crafty brand that upcycles materials to create a product meant to inspire children. the dashed line and arrow-head like forms in the type
was meant to reflect the same .
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The palette is bright, playful and diverse with a secondary set- reflecting the endless possibilities of DIY play with no restrictions to creativity and imagination.
Craft-It-Yourself
#CIY
BRAND ELEMENTS
FONT: CHRISTMAS CAROLS
Making Sustainability Rewarding For Kids.
Product Engagement
Each toy made with the playset can be uploaded to the
Craftoys App in return for points that can later be redeemed as discount coupons on the next playset.
