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Bentley Ventures into Music: Luxury Auto Brand Partners with Music Artists to Capture Youth Market in the US

#CampaignStrategy #ArtDirection #ExperientialDesign

Bentley places a high priority on achieving relevance in culture. In the past, the brand has partnered with various lifestyle brands and popular celebrities and influencers to better resonate with younger audiences. Now the brand is ready to launch into a new space in the US: music, 

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Event Video

An exclusive music event for young & influential trendsetters that takes the audience on a journey, subtly showing off Bentley's 'peak moments' and commemorating a centurMy of automotive excellence.

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Invite packages Ft. Mini Key Projectors

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Artist Outreach 

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We Create a Spectacle - Projection Mapping At The Grand Canyon 

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Outdoor activation for the Gram'  

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My Role: Strategy, Art Direction

Team: Dijia Chen, Naydia Bradford 

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