Death Wish Coffee Unveils Bold New Packaging to Stand Out
#PackageDesign #Copywriting #ArtDirection
Re-Packaging Death Wish Coffee using compelling copywriting to reinforce the edgy and bold persona of the brand and create a memorable and eye-catching product that stands apart from the rest of the products on the shelf.
The Strategy
Get fiercely driven individuals who have developed a resistance to conventional caffeine fixes, To make Death Wish Coffee their daily ritual By leveraging their rebellious tone Because death wish stands for bold souls who never slow down.
Fearless and Adventurous: Death Wish Coffee celebrates individuals who are not afraid to take risks and push their limits. It encourages you to embrace life with boldness and energy.
Disclaimer: This image is a screenshot from the official website for context- https://www.deathwishcoffee.com/pages/about
